Is social media marketing worth it for a business in India?
It depends entirely on whether your customers make decisions there. For restaurants, salons, retail, hospitality and anything visual, yes. For most B2B and professional services, search brings better enquiries for the same money, and social works better as support than as the main channel.
How much does social media marketing cost in India?
Management typically runs ₹15,000 to ₹50,000 a month depending on how many platforms and how much content is produced. Video production is usually separate. The cost is mostly content hours, so a package covering four platforms at ₹8,000 is producing very little on each.
How long before social media produces results?
About three months to see a pattern, if the content is right. Faster on Instagram for visual businesses, slower on LinkedIn where the audience is smaller and the sales cycle longer. Judge it on messages and enquiries, not on follower growth.
Should we be on all four platforms?
Almost nobody should. Spreading a content budget across four platforms produces a thin version of each and no way to tell which is working. One platform done properly beats four done badly, and an agency billing for four is unlikely to volunteer that.
Do followers actually matter?
Rarely, and they are purchasable for a few hundred rupees, which is why the number rises so reliably in agency reports. What matters is whether anyone messages you. Ask for the direct message and enquiry count before you look at anything else.