Website design and development
Sites built to load fast and be understood by search engines from the first line of code — not a template with an SEO plugin bolted on afterwards.
- Custom builds, WordPress, Shopify or WooCommerce
- Structured for search before a word is written
- Fast on a mid-range phone, not just on your laptop
- An enquiry route on every page
Four platforms, four different jobs
The same post on all four is why most business accounts go quiet after three months. What works on LinkedIn dies on Instagram, and the reverse.
YouTube and video
Titles and thumbnails that earn the click, descriptions written for search, and channel structure so one video leads to the next.
- Titles and thumbnails tested, not guessed
- Video pages that rank in Google, not only YouTube
- Structure aimed at watch time and subscribers
Talk about YouTubeInstagram
Reels and posts built around what your customers actually want to see. Aimed at enquiries in the inbox rather than a follower number nobody spends.
- Short-form video with a reason to watch
- A grid that looks like one brand
- Measured by messages, not likes
Talk about InstagramLinkedIn
For B2B, where the buyer is a person with a job title and a budget. Founder posting usually outperforms the company page, and we will say so.
- Founder and executive posting
- Content a procurement team can forward
- Inbound enquiries rather than cold outreach
Talk about LinkedInFacebook
Still where most local customers are, particularly outside the metros. Page, groups, and the reviews that turn up next to your name in search.
- Page kept current, not abandoned
- Local groups and community reach
- Reviews, which affect local search directly
Talk about FacebookSocial media is the one we most often talk people out of. If you have a hundred visitors a month and no enquiry form worth the name, posting three times a week fixes nothing. The website and search usually come first, and we will say so before taking a social retainer.